Whether we care to think about it or not, every purchase makes a statement. Too often that statement is “I don't care who gets my money.” But we should care. Many of the companies we routinely hand our hard-earned dollars over to are the same ones who have polluted our air and water, exposed us to dangerous chemicals, and poured billions of dollars into lobbying against environmental protections. They are also the same companies who have created the false narrative that economic prosperity and environmental conservation are mutually exclusive goals. And while we may vehemently disagree with these company's actions, most of us, knowingly or not, continue to support them, often with the assumption that we have no other choice.
The good news is we do have choices. More and more companies, big and small, are recognizing that their continued existence depends on embracing sustainable practices; moreover, the wonders of technology offer a host of new ways to for consumers to learn about a company's environmental practices and to discover alternatives to polluting conglomerates.