Hedonists have long argued that the path to happiness is the pursuit of pleasure – the more pleasurable activities you participate in, the happier you are likely to be. It seems somewhat self-evident too – pleasure makes you happy, albeit for a limited time, so if you bunch together a number of happy-inducing pleasure activities, you will ultimately be happy. However, evidence suggests the opposite. In a world where pleasure activities such as alcohol, drugs, sugar, sex, pornography, wealth like general populace has never seen before, even social media and smart phones are abound, we seem to be unhappier than ever. In a world of increased privilege, we are increasingly discontent, and that in itself has negative consequences we could never have foreseen. As we become addicted to the pursuit of pleasure, are we actually ruining our chances of genuine happiness? And could we potentially be sending ourselves to an early grave?

 The Increase of Pleasure Activities

The strive for pleasure is evident within our culture, and it's becoming easier and easier to grasp at as our lives become less fraught with worries such as war and famine. The average American now consumes 94 grams of sugar per day – almost double the government's recommended limit of 50 grams per day. This has increased from 87 grams per day in 1970[1]. Not only is the availability of this 'feel good food' increasing, the desire for it is sky-rocketing too, suggesting an addictive tendency of this pleasure-seeking habit. It's not just sugar either. Drug use has increased by almost six per cent since 2007[2] and the use of smart phones has shot up from approximately 62 million people in 2010 to 224 million people in 2017[3]. Pornography, narcotics, social media use, and alcohol intake are all on the rise too. What's more, the average annual household income has increased from $49,354 in 2007 (ranging from $36,338 in Mississippi to $62,369 in New Hampshire) to $57,856 in 2015 (ranging from $40,037 to $75,675)[4], meaning that we can now pursue pleasure quicker and easier than ever before.