It’s hard to look anywhere without finding some dismal statistic about the weight problems prevalent in our society. The 2011-2012 CDC statistics for the rate of obesity in Americans found that 35% of adults were obese; the 2009-2010 statistics found that 18% of children above 6 were obese, too.[i] It’s considered such a problem that First Lady Michelle Obama has developed a campaign to address the prevalence of childhood obesity. We are bombarded with information like this and told that we must, simply must, change for the sake of our health, yet still there’s only been modest improvement in the numbers. A 2007 study in Australia found that although people trying to change their diet usually undertook that change, only 26% of those people were sticking to it rigidly six months in.[ii] Even when faced with the life-or-death decision to change one’s diet following a heart attack or stroke, in a 2013 study only 39% of patients reported eating healthier food after such a life-shattering event.[iii] Why is it so hard to maintain healthy eating habits, even in the face of so much societal pressure and personal incentive to do so?